Client: SMC Property
Architect: AFK
Description of Development: Redevelopment of the site to create a 10-storey (plus basement) mixed-use development, providing 1,095 sqm of office floorspace (Use Class E(g)(i)) at ground floor level and 110 private and affordable residential units (Use Class C3) on upper floors. The scheme includes secure basement car and cycle parking, refuse storage, and landscaping enhancements to William Morris Way and Potters Road.
Location: Quayside Lodge, William Morris Way, London SW6 2UZ
Summary
This landmark scheme aligns with the South Fulham Riverside Regeneration Area objectives, delivering high-quality employment space and much-needed housing while integrating sustainable design and public realm improvements.
Key Issues Addressed
1. Land Use Principles: The development optimises urban land use by integrating commercial and residential functions, ensuring the retention of office space for small and medium businesses while significantly contributing to local housing supply.
2. Urban Design and Height: The 10-storey stepped massing has been designed to harmonise with the surrounding context, ensuring a transition between lower-rise residential areas and taller developments nearby. Architectural refinements, including horizontal and vertical banding, provide articulation and visual interest.
3. Transport Infrastructure: The development includes 31 parking spaces and 214 cycle storage spaces, promoting sustainable transport solutions. The project also secures contributions towards pedestrian connectivity, Healthy Streets improvements, and wayfinding enhancements.
4. Sustainable Development: Commitment to sustainability includes:
Energy-efficient features, such as solar PV panels and low-emission building services
Urban greening measures, with green roofs, tree planting, and biodiversity enhancements
Surface water drainage strategy to enhance flood resilience
5. Environmental Considerations: A comprehensive environmental strategy ensures high standards of air quality, noise mitigation, and fire safety measures. Sustainable drainage solutions and landscaping enhancements contribute to long-term resilience.
6. Community Impact: Financial contributions are secured towards education, healthcare, and carbon offsetting measures. Public realm improvements will enhance pedestrian experience and connectivity along William Morris Way.
Development Highlights
Mixed-Use Regeneration: A landmark project delivering office space and 110 homes in a prime London riverside location.
Affordable Housing Contribution: 34% affordable housing secured, offering a mix of affordable rent and shared ownership units.
Sustainable and Energy-Efficient Design: Commitment to BREEAM Excellent standards and a low-carbon development approach.
Enhanced Public Realm: Streetscape upgrades and connectivity enhancements along William Morris Way and Potters Road.
Maddox Planning played a crucial role in navigating viability negotiations, securing key urban design refinements, and delivering a balanced, sustainable development for this key regeneration site in South Fulham.
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