Client: Prospects House (Bromley)
Architect: Goldstein Heather
Description of Development: Demolition of the existing building and erection of a 10-storey building plus basement, providing 1,738 sqm of office floorspace (Use Class E(g)(i)) on the ground and first floors, with 61 residential flats above, and 24 parking spaces.
Location: 19 Elmfield Road, Bromley, BR1 1LT
Summary
The Prospects House redevelopment revitalises an underutilised office site in Bromley Town Centre, balancing modern office space with new residential units. The scheme aligns with the London Plan’s objectives to optimise land use, provide new homes, and retain employment floorspace in key commercial areas. The development responds to the evolving needs of Bromley’s town centre while integrating sustainability measures and public realm improvements.
Key Issues Addressed
1. Land Use Principles: The scheme supports Bromley’s Town Centre Area Action Plan, ensuring continued employment use alongside much-needed housing delivery. The balance of office space retention and new homes aligns with the London Plan’s objectives to optimise sites in metropolitan town centres.
2. Urban Design and Height: The 10-storey building integrates into Bromley’s evolving skyline, responding to surrounding developments. Revisions to the design have enhanced internal layouts, optimised daylight access, and addressed noise mitigation for future residents.
3. Transport Infrastructure: The proposal includes 24 parking spaces, with a reduction in the original provision following consultation. Cycle storage facilities ensure sustainable transport options. Financial contributions secured for Healthy Streets improvements and enhanced wayfinding.
4. Sustainable Development: Energy efficiency measures include rooftop solar PV panels and carbon offset contributions. Urban Greening Factor of 0.41 achieved through landscaping, green roofs, and tree planting. Improved air quality mitigation measures secured through planning conditions.
5. Environmental Considerations: The development incorporates sustainable drainage systems to enhance flood resilience. Provisions for urban biodiversity and ecological enhancements are included. Strategic fire safety measures secured via planning conditions.
6. Community Impact: Financial contributions secured for education, healthcare, and energy offsets. Improved town centre connectivity and pedestrian experience through public realm upgrades.
Development Highlights
Mixed-Use Urban Regeneration: A new high-quality development delivering office space and 61 homes in a prime town centre location.
Affordable Housing Contribution: 15% affordable housing secured (9 intermediate units), following a viability review.
Sustainable Design: Integration of urban greening measures, energy-efficient features, and carbon reduction commitments.
Enhanced Public Realm: Improved pedestrian connectivity and contributions towards town centre infrastructure.
Maddox Planning played a pivotal role in navigating complex viability negotiations, securing key urban design improvements, and ensuring a sustainable outcome for this landmark Bromley town centre redevelopment.
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